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1

Competition in Durable Goods Markets: The Strategic Consequences of Leasing and Selling

Preyas S. Desai and Devavrat Purohit

Journal:

Marketing Science

Year:

1999

Language:

english

File:

PDF, 576 KB

english, 1999

2

Efficiency of mutual funds and portfolio performance measurement: A non-parametric approach

B.P.S. Murthi, Yoon K. Choi, Preyas Desai

Journal:

European Journal of Operational Research

Year:

1997

Language:

english

File:

PDF, 859 KB

english, 1997

3

Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis

Amaldoss, Wilfred, Desai, Preyas S., Shin, Woochoel

Journal:

Management Science

Year:

2015

Language:

english

File:

PDF, 273 KB

english, 2015

4

Channel Coordination Mechanisms for Customer Satisfaction

Chu, Wujin, Desai, Preyas S.

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 1.09 MB

english, 1995

5

When Old Is Gold:The Role of Business Longevity in Risky Situations

Desai, Preyas S, Kalra, Ajay, Murthi, B.P.S

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 95 KB

english, 2008

6

Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?

Desai, Preyas S.

Journal:

Marketing Science

Year:

2001

Language:

english

File:

PDF, 270 KB

english, 2001

7

When Old Is Gold: The Role of Business Longevity in Risky Situations

Preyas S. Desai, Ajay Kalra and B. P. S. Murthi

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 2.09 MB

english, 2008

8

"Let Me Talk to My Manager": Haggling in a Competitive Environment

Preyas S. Desai and Devavrat Purohit

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 3.19 MB

english, 2004

9

Editorial — Marketing Science : Marketing and Science

Desai, Preyas S.

Journal:

Marketing Science

Year:

2011

Language:

english

File:

PDF, 98 KB

english, 2011

10

Experiments on strategic choices and markets

Wilfred Amaldoss, Teck-Hua Ho, Aradhna Krishna, Kay-Yut Chen, Preyas Desai, Ganesh Iyer, Sanjay Jain, Noah Lim, John Morgan, Ryan Oprea, Joydeep Srivasatava

Journal:

Marketing Letters

Year:

2008

Language:

english

File:

PDF, 179 KB

english, 2008

11

Multiple Messages to Retain Retailers: Signaling New Product Demand

Preyas S. Desai

Journal:

Marketing Science

Year:

2000

Language:

english

File:

PDF, 400 KB

english, 2000

12

The Company That You Keep: When to Buy a Competitor's Keyword

Desai, Preyas S., Shin, Woochoel, Staelin, Richard

Journal:

Marketing Science

Year:

2014

Language:

english

File:

PDF, 3.81 MB

english, 2014

13

Editorial —The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World

Desai, Preyas S., Bell, David, Lilien, Gary, Soberman, David

Journal:

Marketing Science

Year:

2012

Language:

english

File:

PDF, 114 KB

english, 2012

14

Music Downloads and the Flip Side of Digital Rights Management

Vernik, Dinah A., Purohit, Devavrat, Desai, Preyas S.

Journal:

Marketing Science

Year:

2011

Language:

english

File:

PDF, 375 KB

english, 2011

15

Leasing and Selling: Optimal Marketing Strategies for a Durable Goods Firm

Desai, Preyas, Purohit, Devavrat

Journal:

Management Science

Year:

1998

Language:

english

File:

PDF, 551 KB

english, 1998

16

Seventh Tri-Annual Choice Symposium || Experiments on strategic choices and markets

Wilfred Amaldoss, Teck-Hua Ho, Aradhna Krishna, Kay-Yut Chen, Preyas Desai, Ganesh Iyer, Sanjay Jain, Noah Lim, John Morgan, Ryan Oprea and Joydeep Srivasatava

Journal:

Marketing Letters

Year:

2008

Language:

english

File:

PDF, 1.15 MB

english, 2008

17

Multiple Messages to Retain Retailers: Signaling New Product Demand

Desai, Preyas S.

Journal:

Marketing Science

Year:

2000

Language:

english

File:

PDF, 140 KB

english, 2000

18

The Better They Are, the More They Give: Trade Promotions of Consumer Durables

Bruce, Norris, Desai, Preyas S., Staelin, Richard

Journal:

Journal of Marketing Research

Year:

2005

Language:

english

File:

PDF, 150 KB

english, 2005

19

The Better They Are, the More They Give: Trade Promotions of Consumer Durables

Norris Bruce, Preyas S. Desai and Richard Staelin

Journal:

Journal of Marketing Research

Year:

2005

Language:

english

File:

PDF, 2.25 MB

english, 2005

20

Forward Buying by Retailers

Desai, Preyas S, Koenigsberg, Oded, Purohit, Devavrat

Journal:

Journal of Marketing Research

Year:

2010

Language:

english

File:

PDF, 235 KB

english, 2010

21

Demand Signalling under Unobservable Effort in Franchising: Linear and Nonlinear Price Contracts

Preyas S. Desai and Kannan Srinivasan

Journal:

Management Science

Year:

1995

Language:

english

File:

PDF, 3.09 MB

english, 1995

22

Enabling the Willing: Consumer Rebates for Durable Goods

Norris Bruce, Preyas Desai and Richard Staelin

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 3.17 MB

english, 2006

23

“Call for Prices”: Strategic Implications of Raising Consumers' Costs

Desai, Preyas S., Krishnamoorthy, Anand, Sainam, Preethika

Journal:

Marketing Science

Year:

2010

Language:

english

File:

PDF, 255 KB

english, 2010

24

Enabling the Willing: Consumer Rebates for Durable Goods

Bruce, Norris, Desai, Preyas, Staelin, Richard

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 264 KB

english, 2006

25

“Let Me Talk to My Manager”: Haggling in a Competitive Environment

Desai, Preyas S., Purohit, Devavrat

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 238 KB

english, 2004

26

Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?

Preyas S. Desai

Journal:

Marketing Science

Year:

2001

Language:

english

File:

PDF, 754 KB

english, 2001

27

Allowing Consumers to Bundle Themselves: The Profitability of Family Plans

Desai, Preyas S., Purohit, Devavrat, Zhou, Bo

Journal:

Marketing Science

Year:

2018

Language:

english

File:

PDF, 860 KB

english, 2018

28

Incorporating Behavioral Anomalies in Strategic Models

Chakravarthi Narasimhan, Chuan He, Eric T. Anderson, Lyle Brenner, Preyas Desai, Dmitri Kuksov, Paul Messinger, Sridhar Moorthy, Joseph Nunes, Yuval Rottenstreich, Richard Staelin, George Wu, Z. John

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 144 KB

english, 2005

29

Aggregate versus product-specific pricing: Implications for franchise and traditional channels

Preyas S. Desai, Kannan Srinivasan

Journal:

Journal of Retailing

Year:

1996

Language:

english

File:

PDF, 1.65 MB

english, 1996

30

Editorial—Acknowledging 2013 Marketing Science Contributions

Desai, Preyas S.

Journal:

Marketing Science

Year:

2014

Language:

english

File:

PDF, 119 KB

english, 2014

31

Channel Coordination Mechanisms for Customer Satisfaction

Wujin Chu and Preyas S. Desai

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 474 KB

english, 1995

32

Durable Good, Extended Warranty and Channel Coordination

Desai, Preyas S, Padmanabhan, Paddy

Journal:

Review of Marketing Science

Year:

2004

Language:

english

File:

PDF, 474 KB

english, 2004

33

Product Differentiation and Commonality in Design: Balancing Revenue and Cost Drivers

Desai, Preyas, Kekre, Sunder, Radhakrishnan, Suresh, Srinivasan, Kannan

Journal:

Management Science

Year:

2001

Language:

english

File:

PDF, 210 KB

english, 2001

34

Demand Signalling Under Unobservable Effort in Franchising: Linear and Nonlinear Price Contracts

Desai, Preyas S., Srinivasan, Kannan

Journal:

Management Science

Year:

1995

Language:

english

File:

PDF, 1.60 MB

english, 1995

35

Advertising Fee in Business-Format Franchising

Desai, Preyas S.

Journal:

Management Science

Year:

1997

Language:

english

File:

PDF, 2.79 MB

english, 1997

36

Part 2 of 2 || Leasing and Selling: Optimal Marketing Strategies for a Durable Goods Firm

Preyas Desai and Devavrat Purohit

Journal:

Management Science

Year:

1998

Language:

english

File:

PDF, 2.88 MB

english, 1998

37

Research Note—The Role of Production Lead Time and Demand Uncertainty in Marketing Durable Goods

Desai, Preyas S., Koenigsberg, Oded, Purohit, Devavrat

Journal:

Management Science

Year:

2007

Language:

english

File:

PDF, 168 KB

english, 2007

38

Advertising Fee in Business-Format Franchising

Preyas S. Desai

Journal:

Management Science

Year:

1997

Language:

english

File:

PDF, 564 KB

english, 1997

39

Editorial — Marketing Science Replication and Disclosure Policy

Desai, Preyas S.

Journal:

Marketing Science

Year:

2013

Language:

english

File:

PDF, 120 KB

english, 2013

40

Design and Development || Product Differentiation and Commonality in Design: Balancing Revenue and Cost Drivers

Preyas Desai, Sunder Kekre, Suresh Radhakrishnan and Kannan Srinivasan

Journal:

Management Science

Year:

2001

Language:

english

File:

PDF, 2.70 MB

english, 2001

41

Call for Papers —Special Issue of Management Science : Marketing Within the Enterprise and Beyond

Chintagunta, Pradeep, Desai, Preyas

Journal:

Management Science

Year:

2009

Language:

english

File:

PDF, 66 KB

english, 2009

42

Introduction to the Special Issue on Marketing Within the Enterprise and Beyond

Chintagunta, Pradeep K., Desai, Preyas S.

Journal:

Management Science

Year:

2011

Language:

english

File:

PDF, 85 KB

english, 2011

43

Call for Papers —Special Issue of Management Science : Marketing Within the Enterprise and Beyond

Chintagunta, Pradeep, Desai, Preyas

Journal:

Management Science

Year:

2010

Language:

english

File:

PDF, 69 KB

english, 2010

44

Call for Papers —Special Issue of Management Science : Marketing Within the Enterprise and Beyond

Chintagunta, Pradeep, Desai, Preyas

Journal:

Management Science

Year:

2010

Language:

english

File:

PDF, 69 KB

english, 2010

45

Call for Papers —Special Issue of Management Science : Marketing Within the Enterprise and Beyond

Chintagunta, Pradeep, Desai, Preyas

Journal:

Management Science

Year:

2009

Language:

english

File:

PDF, 65 KB

english, 2009

46

Call for Papers —Special Issue of Management Science : Marketing Within the Enterprise and Beyond

Chintagunta, Pradeep, Desai, Preyas

Journal:

Management Science

Year:

2009

Language:

english

File:

PDF, 69 KB

english, 2009

47

Call for Papers —Special Issue of Management Science : Marketing Within the Enterprise and Beyond

Chintagunta, Pradeep, Desai, Preyas

Journal:

Management Science

Year:

2009

Language:

english

File:

PDF, 239 KB

english, 2009

48

When Old is Gold: The Role of Business Longevity in Risky Situations

Desai, Preyas S., Kalra, Ajay, Murthi, B.P.S.

Journal:

Journal of Marketing

Year:

2008

File:

PDF, 86 KB

2008

49

Strategic Decentralization and Channel Coordination

Preyas Desai, Oded Koenigsberg, Devavrat Purohit

Journal:

Quantitative Marketing and Economics

Year:

2004

Language:

english

File:

PDF, 131 KB

english, 2004

50

Competition in Durable Goods Markets: The Strategic Consequences of Leasing and Selling

Desai, Preyas S., Purohit, Devavrat

Journal:

Marketing Science

Year:

1999

Language:

english

File:

PDF, 227 KB

english, 1999

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